Blogs
By Vanshika Rastogi
The outbreak of Coronavirus named COVID-19 has disrupted the world economy resulting in the GDP loss in 2020....
By Khushagra Ghoyal
Multimedia is the use of a computer to present and combine a variety of content and material forms such as texts, audio or visuals, or even pictographic or images or animations (GIFs) and more. Howeve...
By Ritika Zalke
Firstly we prepare the platform for designing, then test with users, implementation, and integration with the sales-warehouse system. In most cases, the work to generate sales is still ahead of us. Ap...
By Sneha Paherwar
Machine learning is the branch of science where computers act without being explicitly programmed. It is a concept which you use every day without even knowing about it. It is a subset of Artificial I...
By Shrishti Paherwar
Cyber Law is the law made by the government for illegal actions. It includes computers, networks, software, storage devices, Internet, websites, emails, mobile phones, ATM machines, etc. It is related...
By Rohit Tumane
Facebook quietly rolled out its new Analytics tool in May. Most brands don’t even know it exists yet! It’s a powerful platform (with a mobile app version) that rivals Google Analytics and helps ad...
By Tripti Jha
Remember the time when to transfer money or to get an account statement people had to stand in never-ending queues at the bank. Online banking made life simpler for customers by accessing bank account...
By Kirti Choudhary
With a continuous change in customer's tastes, preferences, and requirements businesses that can change according to the dynamic environment and come up with new methods and techniques can surviv...
By Meghna Das
An information superhighway is a telecommunications infrastructure or system (as of television, telephony, or computer networks) used for widespread and usually rapid access to information.[2]The info...
By Rishika Choudhary
In view of the diverse nature of human beings, identical websites will fail to assist the demand of human diversity. According to studies, the world wide web is estimated to double in size every two t...
By Sneha Paherwar
Enterprise Resource Planning (ERP) is a computer-based software that allows an organization to use its applications to manage the business. It is a system that identifies, plans wide resources to mak...
By Shrishti Paherwar
Digital Selling involves gripping digital assets. Social Selling is a part of Digital Selling. Digital Selling consists of activities like sales automation, online presentations, digital documents, CR...
By Tripti Jha
A single negative review or a bad comment can define how you do business and impact your business and sales by turning your potential customers away. Whether you like it or not, people will talk about...
By Kirti Choudhary
You will probably never go to Mars, run on tracks of Olympic games 100-meter race, swim with mermaids, sing onstage with Rolling Stones, but desktop virtual reality exists and it can make all this pos...
By Meghna Das
Content marketing may be a marketing technique of making and distributing valuable, relevant, and consistent content to draw in and acquire a clearly defined audience – with the target of driving pr...
By Ritika Zalke
In recent years, mobile usage is usage has risen to the point where people now spend twice much time on mobile devices as they do on desktop, and in many countries, mobile is the only device they use...
By Mohitha Noorera
When we talk about the distribution of channels it says that a way through which commodities (goods and services) are passed until the end-users consume it. As a matter of fact, the channels are from...
By Rishika Choudhary
The advent of marketing has changed our perspectives forever! In this day and age, most companies involved in n number of strategies and techniques to plug their products. Like for instance, different...
By Rishika Choudhary
The advent of marketing has changed our perspectives forever! In this day and age, most companies involved in n number of strategies and techniques to plug their products. Like for instance, different...
By Kushagra Goyal
Electronic commerce (E-commerce) is the sales of products and other offered services via the Internet. It is the increasing prevalence of e-stores or online stores, which are basically Internet-replac...
By Aatmica Bajpai
To understand this change of behavior in the consumers we first need to understand that what is consumer psychology and how was the behavior of consumers while shopping online before COVID-19, then on...
By Tripti Jha
“The first impression is the last impression” This holds particularly true for the website. The website is the first thing that catches the visitor's eyes. If the visitor is impressed and goi...
By Ritika Zalke
As the business environment is becoming more complex and rapidly changing, making decision marking more complex and difficult. Today’s businesses have access to more data than ever before. So to mak...
By Vaibhavi Kengale
One of the secrets of booming in online business is having a perfect customer relationship management offered by E-commerce strategies. As buyers are usually concerns about high-quality products and s...
By Shreyansh Jaiswal
Engaging the customer with the right message to attract them is the biggest issue faced by marketers. Big data hereby, helps them to create a customized and personalized target market/campaigns. ...
By Meghna Das
Digital marketing is that component of selling that utilizes the internet and online-based digital technologies for example desktop computers, mobile phones and other digital media and platforms to in...
By Mohitha Noorera
Nowadays internet Security and the privacy plays an important role frequently building data to be secured from the unauthorized access. Data security is a requirement in one or the other way. How to o...
By Rishika Choudhary
Search engine optimization (SEO) is nothing but simply the procedure of optimizing online content so that a search engine shows it as a top result when someone searches for a certain keyword. ...
By Kushagra Goyal
In the light of the present scenario, where most brick and mortar stores have been shut out of business, or the sales are severely down. Though there was an initial increase in the purchase by custome...
By Kirti Choudhary
As India is a developing country, so it's also adapting the digital era in every day-to-day element. While shopping we come across different payment methods and sometimes we may get confused to c...
By Aatmica Bajpai
“Traditional Advertising includes all those forms of advertising that are not online i.e. they do not involve the use of the internet. This means printing ads in magazines, newspaper ads, billboards...
By Rohit Tumane
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone wit...
By Ritika Zalke
Today mobile marketing is the fastest-growing market in the world and represents unique opportunities. Youngsters get hypnotized towards mobile marketing. They are more conscious about knowing all the...
By Shreyansh Jaiswal
Retailing refers to the process or business function of selling goods and services to the customer through various chains of distributions regarding the demands of the customers in order to earn a pro...
By Shrishti Paherwar
Electronic retailing (E-tailing) is the selling and buying of goods through electronic media over the Internet. It is also known as E-tailing or internet retailing. E-retailing means shopping anytime...
By Rohit Tumane
Electronic Data Interchange transfer structured business documents internally among groups of departments Or externally with its supplies, customers, and subsidiaries. In Electronic Data Interchange(E...
By Tripti Jha
Businesses need to look beyond the hype and develop their own perspectives on the value of e-commerce, thinking carefully and weighing all the advantages and disadvantages – backed by good market re...
By Meghna Das
Cloud computing is the on-demand availability of computing system resources, especially data storage (cloud storage) and computing power, without direct active management by the user. The term is used...
By Dr. Arindam Ballav
Website development is a complex method incorporating data variables and machine coding languages. With India moving towards a digital state, opportunities for website developers are touching promisin...
By Mohitha Noorera
Customer retention refers to the reduction in customer defection. It is the ability of the organization to have a repeat number of customers. This can take huge and tactical strategies to manage becau...
By Rishika Choudhary
In the present business conscious world, practically all industries and organizations face an ever-changing and highly competitive environment. So as to meet or suppress their customer’s desires, th...
By Kushagra Goyal
Now many of you are not going to know what Yellow pages are, so, let’s take a quick little stop there. Yellow pages are like the dictionary, only housing businesses instead of words. In Yellow pages...
By Aatmica Bajpai
In simple words, we can call an E-Mall, an online shopping center with a collection of multiple online shops on a single platform. All the transactions from selecting the goods to buying and selling o...
By Kirti Choudhary
When a company prepares any product, for branding it has to prepare a logo. A logo is a symbol that identifies a business. A good logo implies what a company does and what the brand values. Logo de...
By Kushagra Goyal
Twitter essentially evolved as a social networking platform that enabled various users to receive and send text messages which had a maximum capacity of 140 characters. These 140 characters were all t...
By Mohitha Noorera
SEO stands for search engine optimization. The tools used to analyze them and helps in improving the overall website are termed as SEO tools. For webmaster SEO monitors then domain which is important ...
By Meghna Das
Facebook is a social networking site that makes it easy for us to associate and share with family and friends online. Originally designed for university students, Facebook was created in 2004 by Mark ...
By Tripti Jha
LinkedIn is the world’s largest social and professional network for the business community on the internet. The site is a place to find the right job, a place for professionals to connect and streng...
By Kirti Choudhary
Marketing is that part of the business that can't be ignored. An entrepreneur keeps aside a separate budget for marketing itself. We live in a generation where some people just do online transact...
By Sneha Paherwar
Mailchimp is a popular platform that is designed in a simpler and easier way. It is a software that is mainly used for business to create and manage mailing lists, send newsletters, automated campai...
By Kushagra Goyal
An email (or electronic-mail) campaign is essentially a set of ordered, well-crafted emails, each defined by a specific purpose, and goal to achieve. For example, the first mail might be to get to kno...
By Rishika Choudhary
Most digital marketers today are familiar with the term search engine. So what is the first thing that rings a bell when one hears it? It is most likely that the term “Keywords” pops up in the hea...
By Rishika Choudhary
!Everybody loves to travel and perhaps this is the reason why the travel and tourism industry has become one of the world’s most noteworthy and sought after industrial sectors today. Hundreds of...
By Ritika Tyagi
The video marketing concept is not difficult. It is basically very simple: to endorse or advertise your brand, product, or service using film. Video becomes part of the equation with a good marketing ...
By Sneha Paherwar
Backlinks are links that are provided from outside domains that are used to point the pages on your domain. It is an incoming link to your website from another place through the Internet. These are th...
By Shrishti Paherwar
Social media channels have changed the way of doing business. It has increased the reach of the market globally. It is the path for a business to exchange their ideas, develop customer relationships, ...
By Kirti Choudhary
Since the beginning of the coronavirus crisis, the majority of the companies around the world have adopted work from home ideas In order to continue their operations, despite the restrictions imposed ...
By Meghna Das
A GPS tracking unit is a navigation device normally carried by a moving vehicle or person or animal that uses the Global Positioning System (GPS) to trace the device's movements and determine its...
By Tripti Jha
An online learning platform is a space of interactive educational content with information, resources, and tools provided to users to support and elevate educational delivery and management. It provid...
By Mohitha Noorera
In the market, consumer plays a vital role as they are one of the end-users of a product which are manufactured by the producer. Consumer buys goods for consumption for not to sell them again. When ...
By Kushagra Goyal
Robotic process automation is the process of using specially designed software, also known as software robots to automate and normalize business processes which have to be manually repeated multiple t...
By Ritika Zalke
All over the world, people are discovering that 3D printing can take them to new heights. [1] With the help of 3D printing, an individual can design their custom products. Providing capability, custom...
By Ritika Zalke
Marketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start from customers rather than from products ...
By Ritika Tyagi
Marketing is literally performed for a long time. The buying behavior of customers becomes increasingly intelligent. This calls for communications creativity. This article helps us to determine people...
By Rishika Choudhary
A marketing channel strategy is a retailer’s selected path for moving a product or a service through the chain of commerce to the consumer end. In aB2B world, a marketing channel is the best way to ...
By Ritika Tyagi
A content management system (CMS) is a web content management program that enables multiple contributors to develop, edit, and publish content. ...
By Meghna Das
Facebook continues to be the leading champ of social media sites, where friends connect and share online. More than just a gathering place for friends, Facebook has grown into a venue for businesses t...
By Tripti Jha
Email marketing, a decades-old technology that still has the highest ROI of any marketing channel available. It is still one critical strategy that continues to prove itself to be an effective method ...
By Ritika Tyagi
The powerful procedure which amplifies their effect on the fundamental medicinal services framework, showcasing groups must stay aware of current modern tips and patterns....
By Ritika Zalke
Operating a business has never been a simple task. Optimizing business processes to eliminate inefficiency and reduce cost is a strategic approach that changes how an organization conducts business an...
By Sneha Paherwar
It is a software with a source code that can be beneficial for both programmers or non programmers. Open source software makes source code accessible in a legal way to end users. ...
By Vaibhavi Kengale
The online payment gateway brings us to a cashless E- Commerce World where the liquid cash transactions takes place....
By arindamballav
Healthcare is a global business in 2020. The recent pandemic situation has practically produced the need for an effective healthcare system. ...
By arindamballav
The recent events of a pandemic by novel coronavirus has shed light on certain intangible aspects of an Indian healthcare organisation. ...
By arindamballav
India is a land of opportunity because of its population in billions. Increased number of consumers is always proportional to promising rate of returns....
By arindamballav
roject management is an important position to acquire. A project manager should be equipped in the following areas....
By arindamballav
India is a land of opportunity because of its population in billions. Increased number of consumers is always proportional to promising rate of returns....
By arindamballav
The Healthcare system is a single entity with a character of dispersion. It runs on different principles in different nations....
By Vaibhavi Kengale
The Blockchain is all about bringing in transparency and efficiency into the existing systems which are running the upstream and downstream supply chains and making them more proactive and predictive....
By Vaibhavi Kengale
If you are a rising Software or web developer, or freelancer then this will help you out with great support in Project Development. Here are some Essential Communities for Software or web Developer...
By Shreya Singh
Twitter is a well-known social networking company which allows their user to share their opinions, views, suggestions, important information or anything with others in the form of messages known as ...
By Vaibhavi Kengale
The outbreak of Noval Coronavirus affecting computer networks and systems of individuals, businesses, and even global organizations......
By Vaibhavi Kengale
Artificial Intelligence establishing a new Empire in the Retail sectors. Ai is powering every personalized shopping and customer experiences. ...
By Ritika Pundir
Instagram is a social media application that allows millions of users to share their photos or videos, explore new places, and many more....
By Ritika Pundir
It is a way of web marketing in which the advertiser pays a certain or fixed amount each time one of their ads is clicked. It is a tactic of buying visits to your site rather than earning them origina...
By Shreya Singh
Cyber law is a term which is used for the legal issues of internet technology including computer hardware and software, networks and information system. ...
By Ritika Pundir
A cyber threat is a malicious act that aims to damage and steal the data....
By Ritika Pundir
virtual marketing is a concept that is used to describe online marketing....
By Shreya Singh
Digital revolution means the advancement in technology from mechanical devices and analogue electronic technology with the use of digital computers and other digital media to transform the economy....
By Shreya Singh
Pay-per click is a business model used on the internet where a company put their advertisement online and whenever a user clicks on that advertisement then the advertiser has to pay a little amount to...
By Ritika Pundir
Visitors and Impressions are used to ensure the growth and progress of your website. ...
By Shreya Singh
Digital marketing has benefited food industry in a positive way because it has now become much easier for food lovers to search for any restaurant without going on streets but by mobile phones. ...
By Ritika Pundir
Healthcare marketing helps the hospitals & medical organizations to attract customers through social media and other online platforms....
By ritikapundir
Facebook Marketing attracts millions of users by creating a page on FB that helps in brand promotion and to build up customer loyalty. ...
By Shreya Singh
E-mail marketing is a part of online marketing in which companies send mails to the consumers or a group of consumer to inform them about their business. ...
By shreyasingh
No matter whether the company is new or old, vast or small, but it must overlook digital marketplace for the betterment. ...
By ritikapundir
The search engine enables the users to collect information on the WWW (World Wide Web)...
By ritikapundir
Content marketing is an effective way to attract customers through relevant content and data. ...
By ritikapundir
Social Media Marketing is marketing tactics that indulge the use of social media for brand promotions....
By shreyasingh
Digital marketing is the combination of interest usage and computerized media and technology. ...
By swarnavanaskar
Influencer Marketing is a form of marketing that combines social media and content marketing with the association of key leaders, more commonly referred to as influencers....
By Content Team
It was 2018 when the static website of a school in Nepal (Alok Vidyashram) was transformed to dynamic website...
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