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Role of Facebook in Social Media Marketing

Role of Facebook in Social Media Marketing - WebCreatify

“Social media marketing is about identifying the essence of engagement”.


fig.no.1.social media icons(socialmedia.com)

What is social media marketing?

Social media marketing is the use of social media platforms and websites such as Facebook, Instagram, Whatsapp, etc to endorse a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Social media marketing campaigns usually center around:

  • Establishing a social media presence on major platforms.
  • Creating shareable content and advertorials.
  • Cultivating customer feedback throughout the campaign through surveys and contests.


Features of Social Marketing Theory.


fig.no.2.communication theory(socialmarketingtheory.com)

  1. Creating Audience Awareness.
  2. Targeting the Right Audience.
  3. Reinforce the Message.
  4. Cultivate Images or Impressions.
  5. Stimulate Interest.
  6. Induce the Desired Result.

Facebook as a Social Marketing tool

Facebook continues to be the leading champ of social media sites, where friends connect and share online. More than just a gathering place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.[5]Following are some of the various steps that Facebook took to achieve huge success.


fig.no.3.Facebook icon(autoicon.com)

 1. Making the maximum of Facebook Business Pages.

A Facebook page may be a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to offer a better sense of a business’s personality and character.

2. Facebook advertising: Classic ads.

Facebook offers its system of advertising with Facebook ads, which appear at the side columns of the Facebook site. These classic ads are denoted more specifically as Marketplace Ads. They include a headline with a copy, an image, and a click-through link to a Facebook page, a Facebook app, or an external website.

Facebook advertising features include:

  • Demographic targeting by Facebook user data on age, location, education, and interests.
  • The ability to set ad budgets.
  • Ad testing, during which multiple ad versions are often run simultaneously to match ad designs and setup.
  • Built-in ad performance measurement tools.

3. Hosting Facebook contests.

Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that will increase fans and brand awareness. Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.

4. Facebook promoted posts.

Facebook Promoted Posts let Facebook page possessors pay a flat rate intending to have their discrete Facebook posts reach a definite number of users and increase a particular post's reach and impressions. 

5. Sponsored stories.

Sponsored stories are a kind of Facebook ad that shows a user’s interactions. It seeks to make the most of the “word of mouth” marketing concept. The objective of sponsored stories is to make a user take the equivalent action as their friends. Promoters can prefer to show friends “likes” if they need more page likes etc.

6. Facebook open graph.

Facebook Open Graph lets businesses label a user’s action with their app. Billions of interactions are posted with Facebook Open Graph every single day.

Companies can create third-party apps that associate with a user and post a notice on Facebook when a user performs a selected action with the app. Facebook’s Open Graph allows for creative interactive options outside of the typical “like” and “comment.” Posts can suggest that users “listen,” “taste,” “read,” – it’s up to businesses to get creative.

Almost any time a site or app prompts users to log in to Facebook, it has a bit to do with connecting the user to Facebook Open Graph.

7. Facebook Exchange (FBX).

Facebook Exchange lets advertisers yield the advantage of ad retargeting on Facebook through real-time bidding. Advertisers can target audiences based on web history data – when a user visits a product page on a retailer’s website but does not make a purchasing, the retailer can display a flyer for that very same product on Facebook with FBX.


fig.no.4.social media marketing(socialmediaonlinemarkrting.com)

 How is Facebook for business difficult to use?

1. It’s Kind of a Pain.

To learn and set up, Facebook Business Manager can take a long time, depending on how big the company is and how many different pages and ad accounts it can manage. In addition to this, it can be an intricate process to learn how to use it fully.

2. It’s Impossible to Remove Ad Accounts.

Though Facebook Business Manager has no limit to the number of ad accounts we can add, they’re stuck there once we have added them –we are unable to remove ad accounts. We can remove pages, however, should the need arise, but it is not simple to do so. 

3. It is Buggy.

Many people report encountering all types of bugs when using Facebook Business Manager. This may mean we’ll be unable to post a comment at a certain time, or our account may be flagged for unusual activity. This is a clear inconvenience. 

Conclusion

Now that one has both the good and the bad in their knowledge, he/she can weigh one against the other and decide what the right move for their company is. We recommend taking the plunge and enduring the hassle of using Facebook as a marketing tool to get prodigious business growth and sales.


Meghna Das

Author

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