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Pay Per Click | What is Pay Per Click?

Pay Per Click | What is Pay Per Click? - WebCreatify

Pay-per click is a business model used on the internet where a company put their advertisement online and whenever a user clicks on that advertisement then the advertiser has to pay a little amount to the publisher.

Pay-per click advertising is basically linked with search engines like Google ads, Bing ads, Amazon advertising and many more as these are the most popular form of PPCs. It provides a great opportunity to the advertiser for placing ads about their product or brand in the sponsored link of search engines. The advertisement targets the keywords of the user and their behavior.

PPC looks like in different ways because each type of PPC has their own pros and cons. Using best way of paid advertising can be the best for companies as it helps in gaining more profit.

Digital marketing

There are some various types of PPC advertising which are mentioned below :-

  • Search ads
  • Display ads
  • Social ads
  • Remarketing ads
  • Google shopping
  • Local service ads

  • Gmail sponsored promotions
  • Instream ads


Main Platforms of PPC


Digital marketing

Many people think that there are only few platforms of PPC but it is not true. Yes, Pay-per click has different advertising platforms as it is expanded drastically just because of it's success. Some of them are listed below :-

  • Google AdWords
  • Bidvertiser
  • RevContent
  • AdRoll
  • Facebook Ads
  • Bing Ads
  • Instagram Ads
  • BuySellAds
  • Advertise.com
  • LinkedIn Ads
  • Twitter Ads


How Pay-Per Click Works?

PPC is an amazing online marketing strategy for businesses as it helps in making revenue with a little effort, if it is done perfectly. If a company wants to gain more profit from their work then it is very essential to understand the working of PPC, so that each company can have their own choice of PPC advertisement for their betterment. It will increase the chances of profit marking for companies. 

Digital marketing

Basically there are three main parties in PPC : Advertiser, Published and PPC network. Advertiser refers to the person or company who wants to advertise about their product or brand using pay-per click advertising. And when a user clicks on these advertisements, company needs to pay a small amount to the publisher. 

Now. Publishers are those individuals who are doing partnership with different PPC networks but many on them has their own network for advertising. When a website visitor clicks on these ads, publishers receive a little amount of money. The whole money received only depends on the keyword used by the users and the average bid of that keyword. 

Average bid for keyword decide the ad position which you will get for you ads. Different ad position charged different amount and it is not necessary that 1st position will always benefit you. Being on position 4 can also help you in getting more clicks than position 1.

Digital marketing

After doing everything, it is always important to get good results. Quality score is very much important for successful campaign. Google itself rates the quality of advertisement displayed on the screen. It helps in calculating your cost per click and the position for your ad. Having a good quality score results in paying less cost per click and vice-versa. 


Benefits of PPC Advertising

Many companies are getting benefits by using pay-per click advertising. Mixing some online marketing strategies in your performance can help in increasing your revenue. 

There are various cool benefits of PPC which are as follows:-

  • Cost-effective
  • Direct advertising to the interested users
  • Targeted audience
  • Immediate respon from users
  • Brand building
  • Global reach through advertising
  • Measuring and tracking results easily
  • Works well with other marketing platforms



Instream ads

Shreya Singh

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