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Importance of Digital Marketing Over Newspaper Advertisement.

Importance of Digital Marketing Over Newspaper Advertisement. - WebCreatify

Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.

Marketing is that part of the business that can't be ignored. An entrepreneur keeps aside a separate budget for marketing itself. We live in a generation where some people just do online transactions and even don't know what an online transaction is. Many small businesses find it difficult to decide which type of marketing method will be right for their business. They can afford either digital marketing or newspaper ads, not both. The decision to choose is not that simple, which method will make more money.


fig.no.1.Marketing(encrypted.com)

  •  What are Newspaper Advertisements?

It's a marketing tool of traditional marketing (earlier method of marketing through radios, tv, newspaper ads, billboards, etc.) in which advertisements of products and services appear along with the regular content. This is generally used by the large budget clients as it requires huge funding. 


fig.no.2.Newspaper advertisement(encrypted.com)

  • What Is Digital Marketing?

Marketing or promoting your products on the online platform using online marketing tactics such as social media marketing, search marketing, email marketing. Digital or online marketing is a method of marketing adopted by the entire globe.              


fig.no.3.Digital marketing(marketingtactics.com)

 Importance Of Digital Marketing over Newspaper Advertisements-

  • Reduced cost

Newspapers ads cost a lot.  Online advertising can be afforded by even small entrepreneurs from their saved up money. This helps in expanding your business even in a small budget.

 

fig.no.4.Reduced cost(statictechnians.com)

  • Real-time result

In newspaper ads, the business has to wait for weeks, months to get the results. Through online marketing, the business gets instant results. In the battle of traditional and digital marketing, in terms of quick results, digital marketing always wins.

 

fig.no.5.Fast result(statictechnians.com)

  • Brand development

Digital marketing gives rise to the brand value of the product. This is mainly due to the limited marketing space and frequency of advertisement displayed.The business can have their own website instead of giving ads on newspaper columns. With this, the business can create a continuous image in front of customers

  • Higher exposure

The newspaper ad cannot cover the majority of the population of a town. The traditional methods are limited to some areas. In online marketing just from a single click, the business can reach out to the world without leaving anyone.

  • Higher engagement

Through newspaper ads, you can't have an interaction with one to one person or the targeted audience. You have to wait for the results before planning the next plan. But in digital marketing, you can have one to one talk with your targeted audience about your products and services. This demands more engagement from the business side too.


fig.no.6.Higher engagement(statictechnians.com)

  •  Quicker publicity

In a single click, you can gain worldwide publicity but if u don't get the required publicity you can get to know it instantly that this advertisement is not working for you and you can remove it or change it. Through shares and comments, you can reach out to a new audience and have a new visitor Avery nanosecond.

  • Good For All Stages Of Fields

In digital marketing, the business does not have to worry about the budget, the size of the business, the number of employees in the marketing team to reach out to the large public, and doing advertisements. With digital marketing, small businesses can do advertisements with less or no budget.


fig.no.7.Small business(statictechnians.com)

  • Easy analytics.

In digital marketing, the business gets to know which advertisements are working for them and which not through Google analytics. The business can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested audiences.                                                                                                                     

fig.no.8.Google analytics(statictechnians.com)            

  •  Conclusion

Daily New developments and technological advancements are increasing its demand day by day. Digital Marketing is a perfect advertising method for small as well as big entrepreneurs. Through digital marketing, the business can reach out to the public in a single click, have worldwide publicity, saves time. The businesses can get instant results and can plan for the next step. Can have one to one interaction with the customers and know the impact of their products and services on customers.

Kirti Choudhary

Author

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