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From the last few years, we have seen rapid growth and popularity of digital marketing. On seeing this, digital marketing has increased its base by many sectors such as travel and tourism, IT, automobile, and now healthcare sectors. Lets know more in detail about the digital marketing and health care industry/sector.
Why Digital Marketing is important in the Healthcare Industry?
1. It allows you to target a specific group of people.
2. It is a cost-effective method.
3. It allows an easy reach to large no. people at the right time.
4. It allows reviews from patients/feedback.
5. It allows tracking of the visitors on your website.
6. Publishing text& videos from the expert doctors help to gather the attention of large no. of people.
How to promote Healthcare Industry through Digital Marketing?
To expand the base of the industry online, you need to choose the right strategies and channels of digital marketing. It should contain the followings:-
• Set a goal/objective
• Scanning of the business environment
• Identify & target your audience
• Fix a budget
• Social media marketing (SMM)
• Content marketing
Digital Vs Traditional
DIGITAL HEALTH CARE INDUSTRY
1. Less expensive
2. Easy & quick reach to the target audience
3. Easy to track the visitors
4. Allows quick approach
5. Marketing is done through Social media, websites, emails, etc.
TRADITIONAL HEALTH CARE INDUSTRY
1. More expensive
2. Not easy to reach the target audience
3. Not easy to target the visitors
4. Do not allow the quick approach
5. Marketing is done through TV. , newspaper, radio, brochures, etc.
The expansion of digital marketing in healthcare industry has resulted constructive in many ways. It has reshaped the healthcare industry in more operational manner than before. Moreover, its primary objective is to serve the customers need.