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Email marketing, a decades-old technology that still has the highest ROI of any marketing channel available. It is still one critical strategy that continues to prove itself to be an effective method of communication, but how exactly do we get started?
In this article, we’ll understand how proper marketing software is responsible for reaching the targeted audience. And list out some of the best email marketing tools to ensure you hit the mark every time.
Let’s dive in.
- What Is Email Marketing?
Email marketing is one of the highly effective digital marketing strategies for businesses of sending emails to prospects and customers to promote products or services. Email marketing means using email to build relationships with potential customers, and turn one-time buyers into loyal, raving fans. Marketing trends evolve over time, but this particular category has performed well year after year.
Email marketing is one segment of internet marketing, which helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, helps you amplify your other marketing channels, or tell a story via websites, social media, blogs, and more.
The Direct Marketing Association says that ''Email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.''
- What is an email marketing service?
Email marketing services and software simplifies all of the email marketing efforts. Paying the exact amount, automating the marketing workflows, tracking the stats, service software, sending more and better emails, notifications, monitoring campaigns and many more are the wide range of features given by email marketing services.
There are lots of methods for businesses to decide their most effective marketing tactic that will solve their company’s needs. Which method a company chooses depends on many factors like, their budget, needs, and features.
fig.no.2.mail marketing made easy(marketingservice.com)
People receive more and more emails all the time, and one of these key challenges is simply the amount of time it takes to create a great looking email from scratch. So, to stand out in full inbox marketers don’t need spending a lot of time creating and sending out emails, they just need efficient tools.
- 10 Best Email Marketing Tools
There are hundreds of providers offering email marketing services. But one should really only be considering these top ten for their business.
- Constant Contact- Best email service provider
- Hubspot- Best for small agencies and non-profits
- SendinBlue- Best bulk email service for beginners
- Mailchimp- Best all-in-one marketing automation suite
- ConvertKit- Best for bloggers
- GetResponse- Best email blast service for webinar marketing
- ActiveCampaign- Best for small businesses and enterprise
- Drip- Best email marketing automation tool
- Aweber- Most popular email service company
- Omnisend- Best for e-commerce
#1. Constant Contact
Founded in 1995, Constant Contact is a great choice for small business owners. It is one of the largest email marketing services in the world. They continue to advance their offerings, the app comes with a 60-day free trial. They give you a wide range of niche-specific templates and grow into new spaces that other providers aren’t covering. If one doesn’t have an email marketing experience, they offer a ton of useful guides and services. Keeping it simple and user-friendly, they give access to live chat, email, and phone support.
HubSpot is an email marketing and CRM tool provider that is excellent for small and medium-sized businesses. If a business is getting started or wants to blow up their email marketing, this tool gives a reliable service. With a user base over 70,000, they provide tons of resources according to the needs. They provide features like connecting with Gmail, email automation tools, G Suite, email tracking, multiple versions of outlook with ease, and extensive analytics.
SendInBlue is another young email marketing platform, which is great for businesses or individuals who send tons of email. They provide a powerful solution to a low budget. With a generous free plan based on the number of emails, this tool is a mixture of both email and SMS campaigns. The platform includes list management, a variety of third party integrations, campaign reporting, and email layout optimization.
MailChimp is a tool for bloggers and business owners. This tool is known for its easy to use but advanced features. Over a billion emails are sent using their service, which makes it the leading email marketing provider. They provide features like template selection, customization, contact segmenting, variety of educational resources, service and app integrations, time-zone based sending, autoresponders, A/B testing, and many more.
.# 5. ConvertKit
Nathan Barry founded ConvertKit back in 2013, to target individuals or small teams who are looking to spend less time and are looking to send plain text emails. Mainly people like bloggers, vloggers, course creators, YouTubers, Instagram stars, and more are targeted.You won’t need a website to start email marketing called a built-in landing page. One of the biggest selling points is that one can actually see how their email sequence will play out, creating a source of traffic.
GetResponse is greater than an online marketing platform for email marketing. It has some advanced features like list segmentation, create landing pages, A/B testing, creating webinars, and software integrations. With a user base of over 3,50,000, the tool has some awesome customer service which you can get via email, live chat, and phone. This platform doesn’t need any existing skills and can help a marketer grow their email list like crazy.
ActiveCampaign is a tool with advanced CRM features for users who demand and require complex automation tools. One can get better results by sending a few emails only. There are detailed guides to master all the features available, as it is more like an all-in-one marketing platform. With the template editor, it is actually easy to create email campaigns. You will be trouble to find a better app if you are looking to create logic-based tunnels, as most of the automation will be created by using if/then logic that communicates best with the subscriber behavior.
Drip is a relatively new email marketing provider. Their core demographic is bloggers, marketers, and e-commerce site owners. This tool outshines every other tool even though it is a relatively new email marketing service. On the whole, if you want to create complex marketing skills and sell a lot of products tearing your hair out, this app might help you. You will be able to understand and build a connection with the customer's behavior and intent.
A tool old as 18 years, still providing wonderful service which is incredibly popular for small teams. With features like access to drag and drop email builder, create email-follow up sequences, access to open rate data, a vast selection of pre-designed templates, create email signup forms embed on the website, ability to A/B test the emails, and many more, this tool provides a solid service through and through.It also provides good customer support, live chat, and online support.
Omnisend is one of the best tools for e-commerce. This platform takes you to the perfect customer at the perfect time on the perfect channel by integrating all your communication platforms in one place. When you want to go further than basic email marketing, this tool might help you. It provides features like designing attractive newsletters, time-saving, picking products, coupon codes, and gist boxes to advance your email performance.
Remember you’re a guest in the inboxes of your subscriber, with limited time and resources you need to prioritize your efforts. Your emails are always just one click away from losing the subscriber’s interest forever. If you’ve been ignoring email marketing, you should reconsider your decision. Email marketing is by far the most powerful driver of sales and delivering huge returns for marketers. It is very for marketers to choose the right email marketing tools as it can have a significant impact on the success of the company’s marketing campaigns.