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“Good marketing makes the corporate look smart but great marketing makes the customer feel smart”
Digital marketing is that component of selling that utilizes the internet and online-based digital technologies for example desktop computers, mobile phones, and other digital media and platforms to endorse products and services. This also covers-Internet channels that provide digital media, like television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.To understand whether this is a boon or bane let us look at the advantages and disadvantages digital marketing has to offer and then reach a final conclusion based on that.
Top 5 Benefits of digital marketing to drive our business growth.
1. Strategize with valuable data and analytics.
With digital marketing, we can have an idea of the exact number of people who have viewed our web site's homepage in real-time. With google analytics, we can track stats and information about our marketing website.
2. Content performance and lead generation.
Once we create impactful visual content, we start promoting it on social media. The more engagement we get, the more Google considers our content to be worthy. And in turn, it will boost our SEO rankings with ease. With a solid lead nurturing strategy, it is possible to build better awareness and affinity for our brand.
3. Improved conversion rates.
All we need to do is just make our marketing strategy an engaging one. Targeted traffic offers bigger chances for conversion. From interactions such as sending an email and letting the customer buy the product as well as knowing about the organization, important leads can be generated, which would eventually bring an increase in conversion rates.
4. More cost-effective than traditional marketing.
Digital marketing lets us save our money to a considerable extent. This has the potential to substitute costly advertising channels such as television, radio, and yellow pages with email marketing automation that’s more feasible at the organization’s end.
5. Higher ROI from our campaigns.
Using smarter branding and better revenues, digital marketing can fetch a better ROI than traditional marketing. With effective tracking and monitoring methods, results are often analyzed. We can generate a steady flow of targeted traffic that gets converted into sales and leads. The more our business generates this kind of traffic, the faster we can enjoy our ROI.
Building a digital marketing strategy.
A digital marketing strategy is a plan that helps our business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.
fig.no.2.Digital marketing strategy(geekschip.com)
Although each company/firm has its individual strategy document this is the general layout based on which a company can build its own strategy template. It’s important to remember, the purpose of a strategy document is to map out the actions one is going to take to achieve their goal over a period of time — as long as it communicates that, then we've nailed the basics of creating a digital strategy.
Boundaries of digital marketing that hinder industry progress.
According to the data and facts compiled by Social Media Today, digital marketing is a time-consuming activity. In the facts, it is stated that more than 60% of digital marketing workers report spending at least six hours per day on their work. The time may be consumed on tasks such as optimizing and creating fresh and unique content, proper set up of Social Media accounts in which the content is going to be published, adopting or creating new strategies, and choosing the best online advertising campaigns may consume your precious time. That’s why it is important to measure our outcomes to ensure a return on investment.
2. Promotional Strategies Can Be Copied.
It hardly takes some minutes to copy our promotional strategies campaigns. Even they can misuse is possible. There are many hackers who can track and copy our valuable digital marketing strategies. So we must remain active and aware of our strategies when marketing online and to be sure that your valuable efforts should remain protected and not being used by our competitors at the end of the day.
3. Complaints and feedback.
One of the biggest disadvantages is real-time customer complaints and feedback. These are visible to the public in the company’s social media accounts. In respect of digital marketing, a single negative comment, tweet, feedback, or post about our services and products can weaken or destroy our online reputation for a long time. So it is important to reply appropriately to the comments against you or your brand and help the customers out as soon as possible.
4.Connectivity or Interest on the Internet.
In this technical world, there are some areas where the connectivity of the internet is not available or the internet connection is very poor. So, in those remote areas, digital marketing has no use and Function. Another problem is that there are some users who had less trust and are less interested in the internet so they avoid Internet advertisement. That’s why without the internet, digital marketing is nothing.
5. Digital Marketing is Fluid.
One major aspect of modern-day marketing is search engine optimization (SEO). Google regularly alters the algorithms and rules to retain its methodology as a secret. While most of the adjustments Google makes are relatively minor, some can have a vast effect on search engine rankings. In essence, this suggests that how Google determines which websites appear at the highest of search queries that could change from year-to-year. This is obviously frustrating for business owners considering that they might be investing in marketing strategies today that would prove less effective in five years.
The Bottom Line
Sound digital marketing tactics aren’t magical solutions that will fix every problem a business faces. They are, however, essential in developing a company’s brand online, increasing lead generation, and achieving sustainable growth. But at the same time, we should also bear in mind, it’s constraints and limitations, being only accessible to the internet users (Non- the internet being around 4.4 billion), hence restraining the purpose. In that sense, it will be unwise to comment that whether digital marketing is a boon or bane for society, all we can do is make ourselves aware so that we can ourselves decide what’s good and what is not for our firm/product/service.